Rebranding a spin-off to spin-up growth.
Quick Base, a cloud-based application development platform, needed to rebrand after being spun out of its position as a division of Intuit.
Catapult led the rebranding initiative that aligned internal teams on a clear description of the target audiences, articulated a unified brand strategy, and culminated in the development of a new identity and positioning language that focused on the speed and ease of application development.
Through internal work sessions and training, Catapult helped the organization embrace and activate the new brand for a successful launch. A year after its rebrand, Quick Base was purchased for $1 billion.