3M
Brand Architecture | Brand Integration | BrandWork Session | Product Line Logic | Nomenclature System
WHAT WE DID
Worked with cross-functional groups to author a protocol for developing comprehensive portfolio strategies that manage large scale offers and integrate complex acquisitions.
BEYOND RATIONALIZATION
Optimizing 3M portfolios means creating tools and frameworks that align teams, define value, respect synergies, and reveal future opportunities. It’s not as simple as cutting the long tail.
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