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HARPOON

BrandWorks Sessions | Brand Strategy |

Brand Architecture | Positioning | 

Packaging | Product Line Logic  |

Naming | Identity | Brand Guidelines

WHAT WE DID

Refreshed the Harpoon brand and

packaging to gain relevance with new

audiences while reinforcing existing

brand equities.

Catapult also positioned the UFO

brand to create a launch pad for the 

easy-drinking line of wheat beers

brewed in the same facilities.

CHECK THEM OUT

Harpoon_0
Harpoon_1
Harpoon_2
Harpoon_3
Harpoon_4
Harpoon_5