HARPOON
BrandWorks Sessions | Brand Strategy |
Brand Architecture | Positioning |
Packaging | Product Line Logic |
Naming | Identity | Brand Guidelines
WHAT WE DID
Refreshed the Harpoon brand and
packaging to gain relevance with new
audiences while reinforcing existing
brand equities.
Catapult also positioned the UFO
brand to create a launch pad for the
easy-drinking line of wheat beers
brewed in the same facilities.
CHECK THEM OUT
