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iROBOT

Brand Architecture | Language Toolbox |
Product Line Logic | Naming

WHAT WE DID

Positioned and named one of the world’s
first home robots with a friendly yet
technical strategy to communicate
features, benefits and attract early
adopters.

With Roomba and Braava, and a
collection of technology names, an
entirely new category was introduced to
the home.

CHECK THEM OUT

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Canvas
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