Menu

< all projects

EXPERIAN

BrandWorks Sessions | Brand

Strategy | Brand Architecture | 

Product Line Logic | Naming |

Nomenclature System

WHAT WE DID

Worked with Experian Data Quality

Management (EDQ) to define brand

strategy and develop a product line

logic structure that supported it. Also 

developed a new name for a key 

product offer and articulate

nomenclature and messaging

systems that enabled the EDQ

team to execute consistently.

The Result: a clarified service offer

was rolled out globally through

newly aligned and energized teams.

CHECK THEM OUT

Experian_0
Experian_1
Experian_2