EXPERIAN
BrandWorks Sessions | Brand
Strategy | Brand Architecture |
Product Line Logic | Naming |
Nomenclature System
WHAT WE DID
Worked with Experian Data Quality
Management (EDQ) to define brand
strategy and develop a product line
logic structure that supported it. Also
developed a new name for a key
product offer and articulate
nomenclature and messaging
systems that enabled the EDQ
team to execute consistently.
The Result: a clarified service offer
was rolled out globally through
newly aligned and energized teams.
CHECK THEM OUT
