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BROWN FORMAN

BrandWork Sessions | Brand Strategy |

Brand Architecture | Positioning | 

Brand Guidelines

WHAT WE DID

Structured brand management tools

for these epic alcohol brands to define

a system for brand definitions and

strategy that supported existing teams

and external agencies globally.

WHAT’S YOUR DRINK?

  • Jack Daniel’s 
  • Finlandia
  • Chambord
  • Herradura
  • El Jimador
  • Woodford Reserve
  • Canadian Mist
  • Old Forester
  • Sonoma-Cutrer
  • Korbel
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