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CAYAN

BrandWork Sessions | Brand Strategy |

Product Line Logic | Naming | Identity | 

Brand Guidelines

WHAT WE DID

Rebranded Merchant Warehouse from

the top-down as the company grew

from a POS cashless sales program

into a comprehensive platform that

assists companies in better managing

their business and supply chains.

Catapult led the former Merchant 

Warehouse through positioning and 

branding processes to become

CAYAN®. The business was sold for 

over a billion dollars a year later.

AWARDS

  • Recipient of the 

Global REBRAND® Award

  • Recipient of the Silver Graphis

Branding 7 Award

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