CAYAN
BrandWork Sessions | Brand Strategy |
Product Line Logic | Naming | Identity |
Brand Guidelines
WHAT WE DID
Rebranded Merchant Warehouse from
the top-down as the company grew
from a POS cashless sales program
into a comprehensive platform that
assists companies in better managing
their business and supply chains.
Catapult led the former Merchant
Warehouse through positioning and
branding processes to become
CAYAN®. The business was sold for
over a billion dollars a year later.
AWARDS
Global REBRAND® Award
Branding 7 Award
