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CURIOUS ABOUT
FIRING UP YOUR BRAND?

‘TIS THE MAGICAL

BRAND STRATEGY

SEASONING

SPLASH IT

ON A LOGO

ZHUZH

A MARKETING PLAN

POUR IT

ON YOUR KERNING

DOUSE IT

ON SOME GUIDELINES

SPICE UP

THAT TAGLINE

ADD A DASH

OF RISK-TAKING

IT’S A SUREFIRE
WAY TO ADD FLAVOR

AND WHAT GOES INTO OUR
NOT-SO-SECRET SAUCE?

SOME SERIOUSLY

HOT

stuff

SOME SERIOUSLY

HOT

stuff

DON’T BELIEVE
WE’VE GOT
THE SAUCE?

HEAR IT FROM THOSE WHO FOUND

SUCCESS IN THE SAUCE

We put this is on everything.
Now, anything we cook up, our audience eats up!

D.D. - Brand Owner

I poured this on my branding – and it nearly caught fire!
Really hit the spot and made me appreciate taking the risk.

C.Y. - Chief Spice Officer

Fuego.

E.H. - Sauce Expert

I used to get lost in it all. But then I found the right sauce.

E.W. - Brand Manager

WHAT TO KNOW

Q

Just how hot is this stuff?

A

Hot enough to burn through the barrier of boring, safe branding and into the flavorful world of smart risks that fire up decisions.

Q

Wait really? So what can I put it on?

A

Anything & everything!

Q

Not-so-secret? I don’t believe it.

A

Believe it! Our strategy sauce magic is simply years of experience and knowing what works. Just check out the ingredients on our brand pyramid to see exactly what goes into our sauce.

Q

So how do I know if Strong Brand Strategy Sauce is right for me?

A

Who isn’t it right for? Sound strategy heats up everyone in an organization and ensures your audience tastes the same brand every time.

Q

I like the sound of that.

A

We thought you might.

Q

What if I get lost in the sauce?

A

The recipe for a hot brand is one we know front, back, and sideways. Just stick to the plan, trust the process, and don’t be afraid to turn up the heat.

Q

Sounds pretty straight forward. Any risks I should know about?

A

New branding involves some risk. That’s why it’s exciting. It’s about taking advantage of opportunities or you can do the same thing and expect different results. Does that ever work?

Q

How does this stuff work?

A

The power of strategy and spicy, spicy brand truths. We suggest you check out catapultthinking.com for the nitty drippy.

Q

Thanks, what if I hate strategy?

A

We’re pretty easy to reach. And we believe the recipe for sound strategy can’t be complex­ – if it is, it will never get made. Just don’t touch your eyes after coming into contact with so much spice.

EL CONTACTO


    Catapult,
    Holy Smokes! The

    Strategy sauce spiced up all the

    , for my brand, and I couldn't be more

    !
    I've gotten compliments from

    and even
    my

    . I'm

    % sure that

    would even approve.
    That

    Strategy Sauce is where it's at. My brand and I
    are

    that we got a kick.
    Sincerely,
    A totally

    customer