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SOLOS

BrandWork Sessions | Brand Strategy |

Brand Architecture | Positioning | 

Naming | Identity | Language Toolbox |

Tradeshow Strategy & Design

WHAT WE DID

Worked with Kopin to define a go-to

market strategy for a new B2C offer that 

would initially target elite cyclists.

Developed the brand strategy, 

positioning, and core messaging platform

for the new offer, as well as the name for

the heads-up display smart glasses and

key supporting technologies. Other

projects include tradeshow presentation 

and website design.

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