BrandWork Sessions | Brand Strategy |
Brand Architecture | Positioning |
Naming | Identity | Language Toolbox |
Tradeshow Strategy & Design
WHAT WE DID
Worked with Kopin to define a go-to
market strategy for a new B2C offer that
would initially target elite cyclists.
Developed the brand strategy,
positioning, and core messaging platform
for the new offer, as well as the name for
the heads-up display smart glasses and
key supporting technologies. Other
projects include tradeshow presentation
and website design.