Putting a refreshing adventure in easy reach.
The UnFiltered Offering (UFO) brand, created by the Mass Bay Brewing Company, served as an alternative to the core Harpoon brand. While the UFO brand gained some traction, the brewery had never fully defined this brand with a space-like name.
Catapult worked with the brewery to define a UFO brand strategy, refine the brand look and feel as well as tone of voice, develop the package architecture and design the core products to support the launch of a refreshed brand.
With aligned internal teams, the refresh generated excitement in the local market and gained a share in new markets outside of New England.