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Home robots get personal. Finally.

Roboteam, having successfully developed leading robots for military and industrial applications, set an audacious goal of bringing the first truly autonomous home robot to market globally in under two years.

The team succeeded and introduced Temi, the first home robot that puts people at the center of their technology.

Catapult worked with Roboteam at an early stage to define the brand, positioning strategy, and key language that would support the value proposition and engage internal teams in the execution of a consistent brand message.