SW

SW TRADESHOW EXPERIENCE

Reinvigorating single-use hand protection.

SW Safety faced a challenge with sales in a crowded, single-use hand protection market for disposable gloves, a low involvement purchase.

SW developed manufactured processes that enabled them to make gloves with new features, but they were hard to understand — until you put the product on.

Catapult designed a tradeshow experience focused on generating trials. Bright colors and calls to “Feel the Difference” brought people in and encouraged exploration that renewed excitement and generated hundreds of new leads at the tradeshow.