iRobot logo


Welcoming a robot into your home.

Once iRobot launched its robotic vacuum cleaner, the company needed to create a friendly, yet technical brand strategy that attracted early adopters, and offered a platform for communicating product features and benefits.

Catapult developed the initial brand strategy for this consumer product offer as well as the brand names Roomba and Scooba.

The worldwide success of Roomba helped define and democratize the home robotics category by producing truly affordable, effective time- and labor-saving devices.