Payments are possibilities.
Merchant Warehouse changed the game for the payment category it played in, going from a business that allowed cashless purchases through POS terminals, to becoming a platform that helped merchants better manage their business and supply chain and enhance the customer experience.
With its success, Merchant Warehouse outgrew its name and its brand in the process. Catapult led the company through a top-down rebranding and positioning process to become CAYAN®️, The Payment Possibilities Company™ that innovates in the fast-moving payments marketplace. The company was sold for over $1 billion one year later.