the Bose Logo


Connecting the dots between brand voice and product expression.

Catapult developed design guidelines for Bose – capturing a brand with decades of equity in consumer audio performance. We documented the product design language for this iconic brand. That same brand now includes products that span user experiences from fixed, to portable, transportable, pocketable, and even wearable form factors. 

Catapult was engaged to document the strategic relationship between the Bose Masterbrand and this refined consumer electronics product design language. The resulting documentation structured guidance for the design principles, criteria and details that comprise Bose design grammar. The guidelines were produced as a perfect bound, digitally printed book with a matching slipcase and interactive PDF.