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CRITERION

Brand Strategy | Brand Definition |

Brand Research | Brand Guidelines |

Identity | Positioning | Packaging | 

Product Line Logic

WHAT WE DID

Positioned the new PPE brand as

the quality and comfort option in a

marketplace that had experienced

frenetic disruption due to availability

and quality concerns during the height

of a global pandemic.

CHECK THEM OUT

http://bit.ly/3sVXu4Z

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