Repositioned Cranial Technologies, the US

leader in pediatric cranial orthosis, to enter

the fast growing and competitive China

market as the premier provider and a

luxury healthcare brand. The China brand

combines clinical authority with premium

cues and language that signal an

exceptional care experience – to attract

new parents, in the growing middle class.   

We led a comprehensive rebrand, defining

the brand strategy, positioning, and identity

system while thoughtfully elevating the

Cranial Technologies brand – being mindful

of the language requirement and standards

for the China market.

The result was a cohesive brand

expression that communicated trust,

sophistication, and excellence, helping

families and healthcare providers perceive

pediatric head shape treatment as not only

clinically advanced, but also elevated,

reassuring, and worthy of long-term

confidence.